HISTORY

HEAD OF GRAPHIC DESIGN & WEB DEVELOPMENT
Piedmont Lithium, Belmont, NC
March 2023 – October 2024

• Spearheaded the company’s web development and visual communications efforts, ensuring a cohesive and engaging presence across all platforms and mediums.

• Supported the corporate narrative of Piedmont’s integrated, global portfolio and business advancements through various communications materials.

• Oversaw the design, development, and maintenance of the corporate website and associated community websites, ensuring optimal performance, accessibility, security, and user experience.

• Directed and produced videos that communicated the company’s mission and values to stakeholders, investors, and the general public.

• Enhanced the company’s branding through modern visual designs.

• Collaborated across communications, engineering, and geology teams to create compelling graphics and web content that effectively communicated complex technical and economic information to a broader audience.

• Managed external vendors to produce all communications materials and advertising.

Key Achievements:

• Redesigned and modernized an outdated corporate website resulting in a greatly improved UX, 200% increase in pageviews, and 122% increase in Avg. Session Duration

• Revamped the company’s annual Sustainability Report design, transforming it into a visually engaging, digital-first format.

• Led and managed the accessibility overhaul of corporate and community websites along with associated documents.

• Elevated the look and feel of company brand across all platforms.

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CREATIVE DIRECTOR
The Olde Mecklenburg Brewery, Charlotte, NC
March 2017 – October 2022

• Directed all creative aspects of the brewery’s brand including digital presence, advertising, product packaging, and marketing campaigns.

• Strategized and executed successful integrated marketing campaigns resulting in increased revenue, increased event attendance, and brand awareness.

• Designed, developed, and managed brewery website and online store.

• Managed and created all content for social media platforms (Instagram, Facebook, Twitter/X), external newsletters, and internal newsletters.

• Leveraged skill as a photographer for all product, drone, landscape, food, and event photography for use in the brewery’s advertising, beer packaging, communications and social media content.

Key Achievements:

• Helped drive YOY record-breaking event revenue through integrated marketing campaigns.

• Increased social media following and engagement by over 300% on multiple platforms.

• Created innovative marketing campaigns with use of drone photography to achieve top of mind awareness as Charlotte’s largest and most authentic Beer Garden.

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DIRECTOR & PRODUCER

Tigers & Bears Studio, Charlotte, NC

2007 – 2017

·       Owned and operated Tigers & Bears as a boutique creative studio and consultancy that produced a broad spectrum of projects across various mediums including broadcast, digital, and print. Responsibilities included sales, consulting, strategy, scriptwriting, design & illustration, branding, animation, live action directing, pre/post video production, motion graphics art direction/design, and project management.

·       Highlights included working with top-shelf brands Coca-Cola, Nascar, Target, Toyota, Microsoft, and ESPN

·       Won a Telly Award for a series of short-form videos produced for international client Compass Group – Foodbuy.

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ART DIRECTOR & DESIGNER

Independent Contractor, Los Angeles, CA

2002 – 2007

·       Client list included top advertising agencies: Young & Rubicam Irvine, Young & Rubicam Detroit, Saatchi & Saatchi LA, David Naylor & Associates (DNA), and GSD&M Austin, and design studios: WeWorkForThem, Transistor Studios, Big Spaceship, National Television, Heavy, Stardust LA, and TwoThousandStrong.

·       Produced and designed creative for well-known brands: EA Games, HP, Target, MTV, VH1, Mercury, Lincoln, Land Rover, and US Air Force

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SENIOR DESIGNER

DNA Studio, Beverly Hills, CA

2001 – 2002

·       Highlights included working on beverage brands Anheuser Busch, Budweiser, Bud Light, and Bacardi as well as various movie websites for Columbia Pictures, Sony Pictures, and Universal Studios.

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DESIGNER

JUXT Interactive, Newport Beach, CA

2000 – 2001

·       Highlights included working on and launching the award winning company website for Juxt Interactive.