OMB BEER BRANDING & PACKAGING

THE OLDE MECKLENBURG BREWERY, 2017-2022

BRANDING

BRAND STRATEGY

PRODUCT PHOTOGRAPHY

GRAPHIC DESIGN

LOGO DESIGN

PACKAGING DESIGN

To drive awareness of the brewery’s core beer brands along with all the traditional beer styles brewed and served at The Olde Mecklenburg Brewery, there was a pressing need to visually distinguish each beer style (bocks, hefeweizen, altbier, pilsner, hoppy ales, baltic porter, kölsch, märzen, vienna lager, sticke alt, kellerbier, schwarzbier, stout, barrel-aged beers and carefully crafted lagers) in a way that gave a nod to tradition, but still appealed to a demographically-broad customer base with modern appetites. This was elegantly achieved through a colorways system with our packaged brands that included showcasing each beer in its respective glassware (a German tradition), poured with a frothy and rocky head (also a German tradition), and assigned specific graphics with a slightly modern flare to each, based on the beer’s name, style, aromas, flavors, and seasonal release-date.