WEBSITE DESIGN & DEVELOPMENT

THE OLDE MECKLENBURG BREWERY, 2017-2022

In alignment with the marketing strategy at OMB (The Olde Mecklenburg Brewery), I designed the website to visually showcase the product (beer) and the experience of visiting OMB while being able to easily access important info such as: location, hours, etc. Built on Wordpress, using a custom modified theme, the site was designed to be eye-catching and immediately imprint a desire to visit and enjoy a beer in our very unique, spacious, and old world setting (beer garden, covered patio, and indoor bar/restaurant.) The mobile-friendly website was consistently updated with new photography and info based on upcoming events, beer releases, and also reflected the change of each season. Easy to access and navigate, you could quickly book a private event, take a virtual tour of indoor & outdoor spaces, and learn about each beer style we offered.

A massively successful tool for marketing and communication with new customers and regulars, alike, the site averaged tens of thousands of unique and returning visits per month, and hundreds of thousands of visits during events season. SEO and digital advertising was utilized to direct potential customers to the site or directly into the online store (Shopify) that sold a variety of merch, unique glassware, and gift cards.