MARKETING CAMPAIGN & EVENT PROMOTION: CHRISTMAS MARKET

THE OLDE MECKLENBURG BREWERY, 2017-2022

Goals: Increase awareness, attendance, and revenue each year. Establish OMB’s Annual Christmas Market the premiere Christmas Market event in the city.

Strategy: Highlight the overall event and the unique atmosphere: an authentic German-style Christmas village with all of the holiday delights you could want! Focus social media posts on the shopping, spiced wine, beer, food, lights, music, and Santa. Create demographically targeted ads on Google, Facebook, and Instagram.

Strategy execution included Drone Photography, Live Event Coverage, Graphic Design & Illustration,Video Production, Newsletter Features, Press Releases, Local Media Coverage, Radio Ads, Google Ads, SEO, and Social Media promotions and ad buys.

Results: Increased attendance and revenue to the point that the event was expanded to 4 consecutive weekends during the holiday season. OMB’s Christmas Market is now considered a holiday tradition, a marquee Charlotte event, and draws people from across the Southeast each year.